Shopping in Switzerland is pure joy. Whether you wish to rummage through flea markets, look at colorful markets, or comb through luxury goods boutiques, you will not be disappointed. Of course, you will encounter all the world's well-known brands but above all, don't miss out on Swiss designers. Indeed, many of them have acted as ambassadors in far-flung places, making Switzerland synonymous with well-crafted, well-designed merchandise. To give you an idea of what awaits you in Switzerland, we would like to present to you Switzerland 's best known shopping places.

BERN : Shopping Beneath the Eaves: For the ultimate romantic experience, shop in Bern 's historical center, in centuries-old buildings where luxury boutiques are cheek-to-jowl with more common-place bakeries and butcher shops. Because pedestrians walk under covered eaves, this is as enjoyable an experience in rain as in sunshine.

ZURICH : Bahnhofstrasse, Rennweg: Dawdle in front of well-executed shop windows, enjoy a coffee there, watch the world go by, and of course, shop to your heart's content: Zurich 's Bahnhofstrasse has long had the reputation for being one of the world's premiere shopping venues. Whether you are looking for watches, chocolate, accessories, fashion, or antiques, you will find it here or close by. And of course, one of the most prominent stores on Bahnhofstrasse is Bucherer, a Switzerland Tourism partner, a wonderful place to find top-notch watches and jewellery.

GENEVA : Shopping in Geneva is a joy: whether you stroll through the Rue Basses with its hip little boutiques or the chic Rue du Rhone, Rue de la Confédération, Rue du Marché, Rue de la Croix-d'Or and Rue du Mont-Blanc.

LUGANO : Piazza Riforma / Via Nassa: Shopping with an Italian flavor: stroll through Italienate piazzas and the Via Nassa, where all the world's major brands meet. Even stylish people from Milan come and shop here!